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Google Ads for Escape Rooms
Why Google Ads?
With Google Ads, we help your escape room appear at the top of search results when potential players are actively looking for experiences like yours. This means your business gets in front of people with the intent to book, increasing the likelihood of turning searches into actual bookings. While strong offers can improve conversions, Google Ads work effectively even without them by targeting high-intent searchers. Our team builds and manages campaigns designed to maximize visibility, optimize spend, and continuously refine performance to drive consistent results.
The Process
Audit Search Visibility & Demand
We start by analyzing how people are currently finding escape rooms in your market, including branded searches, competitor searches, and high-intent keywords related to bookings. This helps us understand where demand already exists and where your business may be missing visibility.
Your input helps us confirm priorities, such as which rooms to promote first or which audiences are most valuable. From there, we identify gaps and opportunities where Google Ads can place you directly in front of people actively looking to book.
Define a High-Intent Booking Strategy
Next, we map out how search traffic should flow from keyword to booking. This includes deciding which searches should lead to direct booking pages versus informational or comparison-style pages.
We also determine whether an offer, incentive, or messaging angle will improve conversion rates without discounting unnecessarily. The goal is to align search intent with the clearest possible path to scheduling an experience.
Build a Conversion-Focused Search System
Once the strategy is set, we build out the Google Ads campaigns, ad groups, and supporting landing pages or booking flows. Each element is designed to match the intent of the searcher and remove friction between interest and action.
This step includes tracking setup so we can see which keywords and ads are driving real bookings, not just clicks. Everything is built to support ongoing optimization rather than a one-time launch.
Launch, Refine, and Scale Performance
After launch, we closely monitor performance to identify what is driving bookings and what needs adjustment. Early data helps us refine keywords, ads, and budgets to improve efficiency and consistency.
As performance stabilizes, we shift from testing to scaling, increasing spend where results justify it. You receive clear reporting along the way so you always understand how search traffic is contributing to filled games and revenue.
FAQs
Ad spend depends heavily on your local competition and search volume. Some escape rooms see traction with as little as $5 per day, but we typically recommend starting at $10 per day to give Google enough data to properly test and optimize. Below that threshold, campaigns often struggle to gather meaningful signals. We focus on using your budget efficiently rather than simply spending more.
Bookings are the primary metric, not clicks or impressions. Traffic alone does not matter if it does not turn into filled rooms. If a campaign is generating clicks but not bookings, that signals an issue somewhere in the system. Our job is to identify and fix that gap, not to celebrate vanity metrics.
Sometimes yes, sometimes no. This is something we test on a case-by-case basis. In some markets, an optimized website page converts well. In others, a dedicated landing page performs significantly better. We base decisions on real performance data rather than assumptions, and adjust as needed to improve booking rates.
Google Ads help you expand beyond branded searches and protect visibility in competitive results. They also allow you to capture demand from people searching for broader experiences, like things to do or group activities, not just escape rooms specifically. This expands your reach while keeping you visible above competitors who are advertising in the same space.
Leads can start coming in within a few days of launch, but we avoid making changes too quickly. The first week is critical for collecting clean data and confirming targeting accuracy. Results also depend on actual search demand in your area, which is why Google Ads performance is closely tied to local market conditions.
Everything is tracked against one goal: filling rooms at the lowest possible cost. If it costs more to acquire a booking than the booking is worth, the campaign gets adjusted. We continuously monitor performance and optimize toward efficiency, not just activity. The goal is sustainable, profitable growth, not wasted spend.
Google Ads work best in higher-intent, more competitive markets where people are actively searching for things to do or escape rooms nearby. Facebook Ads are typically better for reaching new audiences who may not be searching yet. They offer broader reach and tend to perform more consistently throughout the year since they don’t rely on search volume.
The right choice depends on your market, competition, and goals. If you’re unsure which channel makes the most sense, you can schedule a call to help determine the best starting point for your escape room.
Unlock Your Escape Room Potential
Schedule your free consultation today and start attracting more bookings for your escape room.