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Facebook Ads For Escape Rooms
Why Facebook Ads?
Facebook Ads are one of the most effective ways to generate consistent bookings for escape rooms when they are set up as a complete acquisition system, not just boosted posts or one-off campaigns. At Unlocked Bookings, we use Facebook Ads to attract local players, guide them through a clear booking path, and turn interest into scheduled games.
Instead of focusing only on the ads themselves, we build the surrounding infrastructure that makes the ads work. This includes audience targeting, offer alignment, landing pages when needed, follow up systems, and conversion tracking so decisions are based on real booking data, not guesses. The result is a repeatable system designed to bring in new players and fill open time slots.
The Process
Audit Your Current Acquisition Process
We begin by analyzing how bookings currently happen, from first touch to completed reservation. This includes reviewing your existing website flow, booking software, traffic sources, offers, and any past marketing efforts. We also assess local competitors to understand how your escape room is positioned in the market and where gaps or advantages exist.
The goal of this step is to identify friction points and missed opportunities before spending a dollar on ads. Rather than assuming what will work, we use this audit to make informed decisions about what needs to be fixed, emphasized, or tested to improve booking performance.
Map Out A Clear Booking Strategy
Once the audit is complete, we translate those insights into a clear acquisition strategy. This step defines who we are targeting, what messaging will resonate with them, and what offer or incentive makes sense for your business and market.
This is also where we determine how the path to booking should work. Instead of sending traffic to a generic page, we map out a focused experience designed to reduce confusion and move visitors toward scheduling a game. The strategy serves as the foundation for everything that follows and keeps the ads, landing pages, and messaging aligned.
Build the Ad Acquisition System
With the strategy in place, we build the advertising system itself. This includes creating ad creatives, setting up targeting, configuring tracking, and structuring campaigns to support ongoing testing and optimization. Client-provided assets such as photos, videos, or branding are incorporated, and additional assets may be created to support performance.
Rather than relying on a single ad or angle, we build a flexible system that allows us to test different messages and formats over time. This ensures the campaign can adapt as we learn what drives the most bookings.
Launch, Optimize, and Scale Bookings
After launch, we actively monitor performance and make data-driven adjustments. This includes refining targeting, rotating creative, improving messaging, and scaling what performs best while cutting what doesn’t. As results come in, new assets and variations are introduced to avoid fatigue and improve efficiency.
The focus at this stage is long-term consistency, not short-term spikes. The goal is to steadily improve cost per booking and increase overall volume while keeping the system reliable and predictable for the business.
FAQs
Most campaigns take about two weeks to fully set up. This includes research, offer creation, creative development, and follow up creation. Once ads are live, the first results are typically measured in leads, not immediate bookings, since bookings often follow after leads have time to review the offer and schedule their experience. These leads, however, can appear in as little as a few hours to several days. The first few weeks are all about getting Facebook to find the right audience, so there can be a lot of variance before things level out.
We recommend a minimum ad spend of $10 per day. Below this level, Facebook does not have enough data to properly test audiences and optimize performance. This budget gives the platform room to learn what works, which helps prevent wasted spend and improves results over time. Higher budgets can accelerate testing and growth, but this minimum allows campaigns to function effectively.
Yes. One of the advantages of Facebook Ads is that they do not require long warm-up periods like SEO. While organic channels can take months to gain traction, paid campaigns can begin generating data and leads much sooner. For many escape rooms, especially those that have not advertised before, this creates an opportunity to test and refine messaging without long delays.
Ads can fall short when they are treated as simple announcements rather than part of a larger system. Instead of just telling people your escape room exists, we focus on presenting a clear and compelling offer, then guiding interested visitors through a structured follow-up process. This helps turn initial interest into actual bookings without relying on pressure or aggressive tactics.
We handle the entire acquisition process. This can include offer creation, landing pages, follow-up and lead nurturing, ad management, and even a full website build if needed! The goal is to remove friction and ensure every part of the system works together to increase bookings, rather than relying on ads alone.
During the first few weeks, performance is reviewed daily to identify what is working and what needs adjustment. As results stabilize, reviews shift to a weekly cadence focused on optimization and scaling. Clients also receive monthly performance reports that summarize progress, insights, and next steps, so you always know how your ads are performing.
Facebook Ads are typically better for reaching new audiences who may not be searching yet. They offer broader reach and tend to perform more consistently throughout the year since they don’t rely on search volume. Google Ads work best in higher-intent, more competitive markets where people are actively searching for things to do or escape rooms nearby.
The right choice depends on your market, competition, and goals. If you’re unsure which channel makes the most sense, you can schedule a call to help determine the best starting point for your escape room.
Just book a call today, and we'll talk through your current setup, goals, and challenges. If our agency is a fit for your Escape Room, we'll request any information we need from you, then start working on your marketing plan right away!
Unlock Your Escape Room Potential
Schedule your free consultation today and start attracting more bookings for your escape room.